Katy Perry’s ‘Roar’ Proves the Music Industry Is Now Eating Its Own Tail

YouTube
YouTube

I admit that as a 28-year-old man, I’m not really in Katy Perry‘s target demographic. But teenage girls love her, as do creepy guys who don’t realize they can just watch actual porn. She’s like … bubble gum porn.

Even still, I haven’t been able to avoid the press machine for her upcoming album, “Prism.” Which is being promoted by the release of the music video for the song “Roar.” Which was promoted by a lyric video and several preview videos. Even the song itself was heavily previewed, with several publicity videos created before the premiere of the song — which just ended up being leaked early anyway.

The frustrating thing about all this is that the music industry is at the point now where they’re promoting the promotions. Singles and music videos are essentially meant to be commercials for the album — so a preview for a single is essentially a preview of a commercial, as it were.

To me, that just shows the state of the industry. They’re not promoting the release of an album anymore, because that doesn’t seem to be the big cash draw now. They just want Katy Perry to stay a celebrity so they can make money off of her. And her boobs. (I don’t know if you’ve ever noticed, but she has big boobs.)

Even “Roar” is just a recycled Sara Bareilles track. It really is the same song, only sung by somebody who dresses like a stripper — allowing little girls to feel empowered by the lyrics and creepy guys to do the things they do.

And that’s the problem with celebrity: People care more about the spectacle than the product. Katy Perry fans don’t care that the song is LITERALLY something that’s already been done — because they don’t care about the song.

Which begs the question … why bother even making music at all?