The Consumer Electronics Show is a wealth of knowledge concerning upcoming innovations in technology. There are several people who would be suited for speaking to these topics, but Samsung, brilliantly, decided to go with
destroyer of childhood dreams director Michael Bay. Predictably, it exploded in their faces.
Bay took the stage to plug Samsung’s new television — a 105-inch set that is curved to provide a more immersive viewing experience. After asking how everyone in the audience was doing (how kind?), he said: “My job, as a director, is I get to dream for a living” — completely bypassing scripted lines for Joe Stinziano, Samsung’s Executive Vice President.
Stinziano tried to recover, asking the director what inspired him. Bay began talking about how Hollywood creates a “viewer escape.” As he did, the teleprompter people scrambled to play catch-up due to his complete lack of ability to read lines off a screen, and Bay lost his place. He didn’t know how to describe what he does.
‘Ungh,” he groaned, neurotically swaying on his toes like Rain Man. “The type is all off. Sorry.”
Then an epiphany: Bay said he would “just wing” it. WHen Stinziano tried to prod him in the right direction, Bay took a look at the massive television and said nothing.
“The curve?” Stinziano pushed, motioning to the set. “How do you think it’s going to impact how people experience your movies?”
It was at this point that Bay apologized and excused himself, exiting the stage (not pursued by a bear) and leaving Mr. Stinziano to go it alone. He apologized to the audience and continued with the presentation.
Later, Bay took to his blog (where he once claimed to have been attacked by zombies) to explain himself, writing:
Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing.
And if you’ve watched the video, you clearly saw a man excited to talk. What the teleprompter going “up and down” means? Not sure. Why he can’t articulate how his job involves telling dudes to hose down Megan Fox and detonate explosions? Not sure, either.
Either way, the moral of the story here is don’t invite Michael Bay to do anything for you except yell “action!” or maybe judge an amateur stripping competition. (And definitely don’t ask him anything about fine cinema.)